Meet Our Team
Founder & CEO
Dmitry Serov
Dmitry Serov brings nearly two decades of experience in the energy and investment sectors to his role as CEO. Prior to founding Hyroad Energy, Dmitry served as Investments Director one of the world's largest commodity trading firms, Vitol. Prior to Vitol, he was an investor at energy-focused PE firm First Reserve Corporation.
Vice President, Commercial & Sales
David Strcic
David Strcic brings extensive experience in the energy and transportation sectors to his role. He spent two decades at BP, serving as a VP and leading various business units. Before joining Hyroad Energy, David held a leadership position at Nikola Motor Company, further broadening his expertise in the transportation industry.
Head of Product & Digital
Aaron Lapsley
Aaron Lapsley brings extensive experience in energy, environmental technology and digital innovation to his role. Before joining Hyroad, Aaron held leadership positions at Envirosuite as Chief Operating Officer and at Cushman & Wakefield as Head of Digital Buildings. He is a licensed professional engineer in TX, CA & CO.
Vice President, Fueling Operations
Brett Cook
Brett Cook brings over 25 years of experience in operations and maintenance across diverse energy sectors to his role. Prior to Hyroad, Brett held leadership positions at Nikola, including Head of Station Operations & Maintenance and Director of Operations. He has also led teams in refining, renewable energy, and oil & gas industries.
Head of Energy Infrastructure Development
Greg Hester
Greg Hester brings extensive experience in hydrogen infrastructure development and project management. Before joining Hyroad, Greg held key positions at Nikola Motor Company, including Director of Hydrogen Fueling Station Development, and worked for over a decade in engineering and project management roles.
Head of Energy Supply
Erik Mason
Erik Mason has nearly 25 years of experience in energy supply, trading, and project development. Before joining Hyroad, he served as Nikola's Global Head of Energy Supply & Trading, where he founded and built the low-carbon energy business and developed hydrogen infrastructure and supply to fuel Nikola customer FCETs.
Vice President, Business Development
Robert Kelly
Rob Kelly brings 20 years of experience in clean energy and zero-emission transportation. After leading solar initiatives at SolarCity and Tesla, he co-founded AMPLY Power (now BP Pulse) and served as SVP at Forum Mobility, where he developed deep expertise in helping long-haul truckers transition to zero emissions.
Marketing & Communications
Rachel Kim
Rachel Kim brings extensive marketing and communications experience in high-growth startups to her role. Prior to joining Hyroad, Rachel held executive leadership positions at successful startups including Gusto, Wonolo, and Nfinite. She is the founder of Manifest Advisors, where she serves as a strategic advisor to early-stage businesses.